Vision doesn’t usually collapse.
It erodes quietly.
Most misalignment isn’t rebellion—it’s confusion.
People don’t stop caring; they stop remembering why the effort matters.
Leaders often assume clarity once means clarity forever.
But clarity is consumable—it must be replenished.
Repetition isn’t weakness.
It’s stewardship.
When we restate the why, we restore meaning to the work and patience to the process.
Reflective Question: Where could re-communicating the “why” change everything right now?